
THE COMMUNITY NEWS OF ASSOCIATIONS, CVBs and HOTELS
Industry Movers
“When I started, it was like [we’re] bringing out the map. ‘Where’s Boise?’” Hughes said. “Now, it’s so exciting to see the shift that’s happened due to that storytelling in a real, authentic way. ‘It’s on my list. I’ve heard about Boise. I want to come.’ And hopefully we can give them more and more reasons to come.”












